The truth is, we'll all pass away.
Don't procrastinate. Be prepared. Give the people left behind time to mourn, not months of estate paperwork.
AfterMatters is Canada's first AI-driven, province-aware platform that makes aging, estate planning, and loss management simple - so the people tasked with settling your estate can focus on what matters, not bureaucracy.
The Challenge We're Addressing
We prepare for weddings, retirements, and vacations - investing time, care, and planning into life's milestones. Yet 68% of Canadians have no will or estate plan.
When someone passes, those chosen to close the estate face an overwhelming maze of legal, financial, and administrative tasks - whether they're family, a distant relative, an appointed executor, or the only remaining contact.
Overwhelming Complexity
Estate administrators navigate mountains of paperwork and legal requirements with little guidance - regardless of their relationship to the deceased.
Fragmented Solutions
Existing tools don't connect, forcing executors to piece together information from multiple sources while juggling deadlines.
Provincial Variations
Estate laws differ significantly across Canada, creating confusion and potential legal complications no matter where you live.
Time and Emotional Burden
Estate closure can take 12-18 months - time that could be spent grieving, healing, or simply getting back to life.
How AfterMatters Helps
Whether you're managing an estate closure right now or planning ahead to ease the burden on whoever comes next, AfterMatters provides the guidance and tools you need.
When Estate Closure is Needed
For executors, administrators, caregivers, and anyone responsible for settling an estate:
- Province-specific checklists (starting with Ontario)
- Step-by-step estate closure guidance
- Secure document vault for important papers
- Direct connections to trusted professionals
Planning Ahead
For anyone who wants to prepare - whether for family, friends, or an appointed executor:
- Comprehensive digital legacy planning
- Secure, organized storage for all important documents
- Automated reminders and updates
- Peace of mind knowing everything's in order
We plan the moments we celebrate. Why not plan for the inevitable with the same care and intention?
Our Journey to Launch
We're building AfterMatters in the open, with transparency and care. Here's where we are and where we're headed:
Design Phase Almost Complete
Our user experience designs are nearly finalized. We've spent months ensuring the platform is intuitive, compassionate, and helpful during difficult moments.
Development & Build
Building the Ontario MVP with our experienced technical team. Province-aware, secure, and compliant from day one.
Beta Testing
We're seeking thoughtful Canadians to test the platform and help us refine it. Be among the first to experience AfterMatters.
Ontario Launch
Ontario residents will be the first to access AfterMatters. We'll learn, improve, and prepare for broader expansion.
National Expansion
Rolling out across all Canadian provinces and territories, with full support in both English and French.
Why I'm Building AfterMatters
Three years ago, following a medical emergency, my husband Jeff and I had a sobering realization: if something had happened to either of us, the other would have been completely unprepared. We had no clear plan, no organized documents, no guidance on who should handle what.
That experience changed everything. As someone who spent over two decades in hospitality technology and strategic partnerships, I knew how to solve complex problems through smart systems. But this was different. This was deeply personal.
I spent the next three years researching estate closures and listening to people share their experiences. I heard from executors handling estates for family members they loved. I spoke with distant relatives managing affairs for people they barely knew. I listened to solo agers planning for a future with no obvious next of kin. I met with appointed professionals navigating complex situations. And I learned from LGBTQ+ individuals whose chosen families weren't legally recognized.
What I discovered was that Canada had no comprehensive solution that truly served everyone in these diverse situations. AfterMatters is my answer.
This platform recognizes that estate planning isn't just for traditional families. It's for anyone who will eventually pass away (which is 100% of us) and anyone who might be responsible for handling someone else's affairs, whether they wanted that responsibility or not.
Preparation isn't pessimistic. It's practical. And it's something we all need, regardless of our circumstances.
Sue Campbell, Founder